SOUTH TANGERANG, BANTEN – As a form of concern for the protection of healthy skin for underprivileged communities, Dompet Dhuafa together with one of the leading beauty product brands in Indonesia, Whitelab (Deca Group), created a program entitled “Together Whitelab Cares for Healthy Skin”. This collaboration program is in the form of distributing 5,000 pieces of sunscreen packaging, namely UV Shield Tank Sunscreen Gel SPF 50++ PA+++ to people who are vulnerable to sun exposure.
One of the distribution locations was in Kampung Pemulung, Bintaro, South Tangerang. The distribution of sunscreen products took place on Thursday (17/10/2024). This product distribution targets all groups and genders, with the hope of creating a more widespread impact on skin health. The residents there work on the streets every day, making their skin very vulnerable to exposure to ultraviolet rays from the sun.
Devie Diana, Head of Marketing Deca Group, said that the program aims to raise awareness of the importance of skin protection, especially from the dangers of UV rays, while providing access to quality skincare to those with financial limitations.
“We believe everyone deserves and needs protection for their skin, whoever they are and whatever they do. However, the increasing needs of life make many of our brothers and sisters not prioritize the protection of their skin. For this reason, we are very grateful to Dompet Dhuafa who is our partner, to be able to distribute protection for our brothers and sisters, so that they can also have healthy skin together with Whitelab,” he said.
Meanwhile, Utammi Sri Lestari, Partnership Manager of Dompet Dhuafa, said that the distribution of thousands of sunscreen packages had been carried out during the period October to December 2024 in various regions, such as Jakarta, Depok, Bogor City, Bogor Regency, South Tangerang, and Sukabumi. Beneficiaries include various groups, including scavengers, gravediggers, honorary teachers, outstanding students from underprivileged families, security guards, office boys, gardeners, and others.
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Sariha, one of the beneficiaries in Kampung Pemulung, Bintaro, expressed her gratitude for the assistance provided. She admitted that she had just learned the importance of sunscreen for the skin. She admitted that it was not uncommon for her skin to feel hot at night after a long day on the streets.
“I just found out that sunscreen is important, especially for those of us who often work outdoors to collect garbage. Thank you Whitelab for caring and providing this product,” Sariha added.
As a skincare brand known for its innovative formulas for Indonesian skin, Whitelab has won numerous awards in the beauty industry. Flagship products such as UV Shield Tank Sunscreen Gel SPF 50++ PA+++ and brightening serum have helped many customers maintain their healthy skin. Whitelab’s dedication to innovation is matched by a concern for people in need.
“Thank you for Whitelab’s contribution in helping people in need through its products. This support not only eases their burden, but also provides new hope for a better future. Hopefully this synergy will continue to bring broad benefits to others,” said Utammi Sri Lestari.
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Whitelab UV Shield Tank Sunscreen Gel SPF 50++ PA++++ is the first sunscreen in Indonesia that provides broad spectrum protection from UVA, UVB, blue light radiation, and free radicals. Formulated with a lightweight gel texture, this product is easy to apply, absorbs quickly, and leaves no white cast. With minimalist ingredients, dermatology tested, non-comedogenic, and fragrance-free, this sunscreen is safe for all skin types.
This program is clear evidence that Whitelab does not only focus on products, but also on efforts to build a healthier community and care for one another. (Dompet Dhuafa)
Text and photos: Anndini Dwi Putri, Diana Rahma
Editor: Riza Muthohar