JAKARTA — After dedicating itself to humanitarian work in the month of Ramadan 1445 H/2024 M, Dompet Dhuafa continued the pace of movement in the month of Shawwal to carry out the Tebar Hewan Kurban (THK) 1445 H. This movement was marked by the holding of the THK 1445 H Plenary Meeting which carried the theme “Kurban Mendekatkan” with the aim that dedication continues to burn.
Located in the Earth Room, Panda House, South Jakarta, the THK 1445 H Dompet Dhuafa committee explained various strategies to spread the blessings and benefits of qurbani to the poor and underprivileged in remote areas of the country in a plenary meeting on Thursday (3/5/2024).
Before explaining the strategy that has been designed, the Board of Directors of the Dompet Dhuafa Republika Foundation was also present and supplied enthusiasm and strategies for the success of THK 1445 H. Starting from communication strategies, collection, services to implementation and sharia derived by the board to the THK 1445 H organizing committee.
Chairman of the Dompet Dhuafa Executive Board, Ahmad Juwaini, reminded the Dompet Dhuafa THK 1445 H committee that THK is a technical activity. Serving sacrificers, breeders, and recipients of sacrificial meat. However, we must also remember its fundamental philosophy.
“The happiest thing in life is when something we can, it is used and useful by others. That is the spirit. The most important thing is to maintain the sustainability of our farms. Make sure that the animals sacrificed are male,” said Ahmad Juwaini.
In line with that, the Vice Chairman of the Dompet Dhuafa Executive Board, Herdiansyah, also conveyed ideas of meaning to the THK 1445 H committee. According to him, there are three important things that must be held as a foundation by the organizing committee in carrying out THK. Among them are preparation, implementation, and evaluation. Furthermore, Herdi said, the THK committee must have hopes and desires.
“Those who remember and write down these hopes and desires, more than 75 percent of what is written will be achieved. Like our THK, it would be nice to remember the vision and mission. This is for ease and motivation. Think big, strong, and sustainable, create benefits. Hopefully we continue to strengthen each other so that all can be happier,” said Herdiansyah.
Read also: Only Eat Meat Once a Year, Stocking Sacrificial Animals Dompet Dhuafa Makes Sukabumi People Happy
The THK program is a long struggle from preparation to distribution, which is an “advantage” for Dompet Dhuafa. As stated by Etika Setiawanti as Secretary of the Dompet Dhuafa Executive Board, the distribution to remote areas of the country carried out by Dompet Dhuafa is a superior value that illustrates the portrait of the implementation of the qurbani tradition in Indonesia to date.
“Convey the impact of farmers and beneficiaries of qurbani meat in remote areas, so it’s not just cheap (price) and easy (online transaction method). But, we must maintain value. Find differentiation and unique selling points from THK itself,” said Etika.
He also suggested improving differently, which means not just repeating the routine that has been done. Like the plenary held by Dompet Dhuafa every momentum, the hope is not just a formality to convey ideas, but more than that.
“Hopefully everything can be recorded, implemented, and improved with our relevant things today. Hopefully, we can link our hearts with all our intentions to carry out the goodness of THK. We fully support all activities and are ready to discuss whenever you need it,” he said again.
Read aslo: Visit Minority Village, Dompet Dhuafa Spreads Sacrificial Animals in Timor Leste
Chairman of THK 1445 H Dompet Dhuafa, Bobby Manulang, on his occasion stated that the THK Program has been rolling for a long time and in April-May 2024 QC (Quality Control) II of sacrificial animals will take place after QC I was previously carried out in March 2024.
“We want there to be successful literacy, sustainability efforts and edit the value conveyed to the public. That THK is a bridge for the distribution of qurbani meat to remote areas of the country. The philosophical meaning is in accordance with the actual theme ‘Qurbani brings us closer’. For this reason, superior value also emerges from year to year. Now, we want a customer journey to be conveyed so that it creates a sense of increasing trust as well as Dompet Dhuafa being able to build long-term relationships across stakeholders, “said Bobby.
Since 1994, the various strategies and steps prepared and carried out by Dompet Dhuafa through the THK Program are concrete efforts to spread the blessings and benefits of rolling qurbani to the poor and underprivileged in remote areas of the country and humanitarian mandates. (Dompet Dhuafa)
Text and photo: Dhika Prabowo
Editors: Dedi Fadlil, Ronna