Dompet Dhuafa is one of the favorite online donation platforms for millennials and Gen Z in Indonesia for 2022 according to IDN Research Institute. It is known that the independent research institute has released the Indonesia Millennials and Gen Z Report 2022 at the end of September 2022. In its report, IDN Research Institute said that Dompet Dhuafa is the second favorite online donation platform for millennials and Gen Z in channeling their donations online, after the KitaBisa.com platform which occupies the first position.
Previously, IDN Research Institute explained the main objective of this research, which is to understand more about millennials and Gen Z, especially about their values and aspirations that shape the way they see themselves as individuals. In addition, the research was also conducted to find out the reasons behind the daily behaviors, decisions, and lifestyles chosen by millennials and Gen Z, including their decision to give to charity.
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The millennial generation referred to in this study are men and women aged between 25 and 36 years old in 2022. The millennial generation is then divided into two categories, namely junior millennials aged 25-30 years and senior millennials aged 31-36 years. Meanwhile, the definition of Gen Z in this report is men and women aged between 15 and 24 years old in 2022. Gen Z is divided into two categories, namely late teens aged between 15 and 20 years old and young adults aged between 21 and 24 years old.
The Indonesia Millennials and Gen Z Report 2022 mentions that for Gen Z, religion plays a bigger role when compared to tradition. They consider religion as a guide and foundation in life, as well as to set boundaries that govern their behavior and worldview. Meanwhile, for millennials, religion is the center of their lives. In fact, most millennials say that the religion of a political figure is an important factor in choosing a leader.
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Their strong belief in religion also significantly influences their decision to give to charity and participate in philanthropic activities. According to a report by IDN Research Institute, during 2022, 62 percent of millennials and 58 percent of Gen Z in Indonesia have participated in fundraising activities with varying levels of frequency. This data shows a significant increase when compared to 2019.
Despite the high engagement rate of millennials and Gen Z in fundraising activities, only 13 percent of millennials and 12 percent of Gen Z donate through online platforms. Thus, it means that donations among this generation are still mostly done physically. However, 13 percent and 12 percent are not small numbers when compared to the findings in 2019. This figure is actually a big increase from IDN Research Institute’s findings in 2019, where only 2.7 percent of millennials and Gen Z donated through online platforms. The popularity of online donation platforms has skyrocketed since the Covid-19 pandemic hit Indonesia. During this time, the acceleration of digitalization occurred, because many people needed help, but physical meetings were limited.
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Among the favorite online donation platforms of millennials and Gen Z in the Indonesia Millennials and Gen Z Report 2022 are KitaBisa.com, Dompet Dhuafa, ACTforhumanity, AyoPeduli.id, and BenihBaik.com. Dompet Dhuafa itself provides an online donation platform that can be accessed easily and practically on the donation.dompetdhuafa.org page. The payment method can also be done through various online payments such as OVO, ShopeePay, GoPay and so on, as well as transfer methods from any bank, making it easier for donors. Although it does not yet have a special application that can be installed on smartphones such as KitaBisa.com and BenihBaik.com, the Dompet Dhuafa online donation platform is able to become a favorite platform for millennials and Gen Z because of its convenience and practicality.