JAKARTA — Dompet Dhuafa, as a leading philanthropic organization in Indonesia, has made another proud achievement. In the Jawa Pos 7 Most Popular Brand of the Year 2024 Award, Tuesday (03/09/2024), at Balai Kartini, Jakarta, Dompet Dhuafa was named the most popular institution in the Social Program / Community Development category.
This prestigious award is a form of appreciation for Dompet Dhuafa’s consistency in running various humanitarian and community empowerment programs. For 31 years, Dompet Dhuafa has been actively providing assistance to people in need, both in the form of direct assistance, short, medium and long-term programs.
Deputy Chairman of Dompet Dhuafa Management, Herdiansah said, this award is a motivation for Dompet Dhuafa to continue to improve the quality of services and expand the reach of the program. Dompet Dhuafa continues to be committed to always being present in the community and providing solutions to various social problems that exist.
“This award is certainly thanks to the support and trust of donors and beneficiaries. Therefore, this award is very appropriate for us to present to them. This award encourages us to continue to do and be useful,” Herdi said after receiving the award.
Jawa Pos 7 Most Popular Brand of the Year 2024 is an award for the 7 most popular brands in 60 sector categories. The survey and ranking conducted by Jawa Pos together with Infovesta, one of the bona fide research and data processing companies in Indonesia, used a multistage area random sampling method carried out in 20 major cities.
The survey has involved 19,000 productive-aged respondents, the majority of whom live in DKI Jakarta (15.8%), East Java (10.9%), West Java (10.0%), Banten (9.0%), Central Java (8.9%), and others. The data was collected through a closed questionnaire, where respondents were asked to cross or checklist the brand they first thought of when the product category was mentioned.
Jawa Pos Media CEO, Leak Kustiyo, said that there are not many brands that have been able to survive – with their companies – for 100 years. This means that building a strong brand is not easy, and maintaining brand reputation is not easy either. Maintaining brand sustainability is an ongoing job. Along with the 75th anniversary of Jawa Pos, Leak expressed his appreciation to the brands that today received awards as the most popular brands.
“This makes momentum for Indonesian brands to be able to make achievements,” he said.
Read also: Dompet Dhuafa wins 2 awards at Zakat Awards 2024
The winners of this award are the choice of the Indonesian people who are determined based on the top of mind awareness parameters of the respondents. From the survey results, 420 winners from 378 brands were selected as winners in 60 different sector categories, with each category having 7 winners.
For Dompet Dhuafa, the acquisition of this award is proof that the Indonesian people are very enthusiastic and supportive of the humanitarian efforts carried out by Dompet Dhuafa. This public trust is a valuable asset for Dompet Dhuafa in carrying out its mission to realize a more just and prosperous Indonesia.
In an effort to empower the community, Dompet Dhuafa has run various programs in 5 main pillars, namely economy, health, education, social / humanitarian and cultural da’wah. Dompet Dhuafa’s programs can continue to grow of course thanks to the trust of donors and beneficiaries. That trust grows because Dompet Dhuafa provides very transparent reporting.
The acquisition of this award emphasizes that Dompet Dhuafa continues to be committed to maintaining the trust of various parties, one of which is by improving the quality of institutional management. Recently, Dompet Dhuafa has successfully obtained ISO 9001: 2015 certification related to standardizing the management of quality policies and objectives. In addition, the largest Islamic philanthropic organization has also achieved ISO 27001: 2022 certification as an international standard for information security management systems. (Dompet Dhuafa)
Text and photo: Riza Muthohar
Editor: Dedi Fadlil