BOGOR — PT Agrinesia Raya together with Dompet Dhuafa through the Micro, Small and Medium Enterprises (MSME) House Program held digital marketing training for MSME players in the Zona Madina Parung area, Bogor, Friday (25/10/2024). This training is part of a form of distribution of PT Agrinesia Raya’s corporate zakat channeled through Dompet Dhuafa. The event, which collaborated with Ahmad Dahlan Institute of Technology and Wisata Djampang, aimed to increase the digital marketing capacity of MSMEs in Bogor and surrounding areas.
A total of 50 MSME players from Parung, Ciseeng, Kemang, and Tajurhalang sub-districts enthusiastically participated in this training. The digital application focused on in this training is the social media with the most users in the world today, namely TikTok, especially TikTok Shop. The training participants were equipped with various knowledge ranging from basic understanding, technical use to marketing optimization through TikTok Shop.
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For information, PT Agrinesia Raya is a loyal Dompet Dhuafa partner who has channeled its corporate zakat through Dompet Dhuafa since 2021 until now. As a company that was started from the MSME level, PT Agrinesia Raya has a focus on supporting MSME business actors to upgrade. Therefore, the distribution of PT Agrinesia Raya’s corporate zakat is always in the form of Education and Economic Empowerment Programs.
“In accordance with Agrinesia’s philosophy that prioritizes the value of Caring and Sharing, this is a form of Agrinesia’s concern and we have high hopes that this zakat will help empower the community. We believe that this zakat can be a starting point for positive changes in the lives of those in need, as well as strengthen the spirit of kindness and care in the midst of society, in this case the development of MSMEs,” said Rizka Wahyu Romadhona as CEO of PT Agrinesia Raya.
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In line with that, Armie Robi, Director of Zona Madina Dompet Dhuafa, said that Zona Madina Dompet Dhuafa has a mission to strengthen the economy of MSMEs, especially in Parung, Ciseeng, Kemang, and Tajurhalang. With the great potential that TikTok offers as a promotional medium, we feel it is important to hold this training so that MSME players can develop more.
“This event is a real step in empowering local MSMEs to utilize digital platforms as a means of business development in the digital era. Thank you to PT Agrinesia Raya for being a partner of Dompet Dhuafa in this program, we hope that quality MSMEs will be born after this training so that they can open up jobs and provide benefits to the wider community,” concluded Armie.
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Digital marketing training is currently very important for MSME players because greater market potential can be reached through digital marketing media. Not only equipped with technical knowledge, participants were also given tips and tricks for creating content that is attractive to the audience and optimizing Tiktok Shop in order to increase brand awareness and sales.
“I am very grateful to be able to participate in this event because it provides new insights in marketing products through TikTok Shop. What is interesting and what we did not expect, this educational training is also based on zakat funds. Hopefully activities like this can be held again so that I and other MSME friends can continue to learn,” said Rasmi, one of the MSME players from Ciseeng. (Dompet Dhuafa)
Text: Pradila Maulia
Photo: Madina Zone Team
Editor: Dhika