SOUTH TANGERANG — After successfully distributing 1000 iftar packages and 900 basic food packages through the Share The Care Program, NIVEA and Alfamart together with Dompet Dhuafa organized Halal Bi Halal (to ask and give forgiveness at the end of the fasting period) on Wednesday (7/6/2023) at Pondok Kemangi, Alam Sutera, South Tangerang. Share The Care itself is a collaborative program between PT Beiersdorf Indonesia (NIVEA) and Alfamart by cooperating with Dompet Dhuafa as a partner of kindness. The Halal Bi Halal event for the distribution of the Share The Care Twogether Program is also a moment for NIVEA and Alfamart together with Dompet Dhuafa, to distribute assistance to other benefit recipients.
In her speech, Etika Setiawanti as Director of Resource Mobilization of Dompet Dhuafa also explained the running of the Share The Care Program: Mari Berbagi Senyum Kebahagiaan (Let’s Share Smiles of Happiness). In this program, PT Beiersdorf Indonesia, Alfamart and Alfagift, together with Dompet Dhuafa, have distributed as many as 1000 iftar packages spread across seven Jabodetabek areas. Among them are Depok, South Jakarta, South Tangerang, Tangerang City, West Jakarta, Bogor, and East Jakarta.
As for basic food packages, as many as 900 packages were successfully distributed at six Dompet Dhuafa branch points, including DD North Sulawesi, DD East Kalimantan, DD Singgalang, DD Riau, DD Banten, and DD Yogyakarta. In this program, every consumer who buys NIVEA products at Alfamart or on the Alfagift application during the period of 1-30 April 2023, has donated Rp1000.
Furthermore, Etika explained that this program has been successfully carried out to the benefit recipients as well as successfully creating happiness for them.
“Alhamdulillah, the collaboration has run smoothly and has been received and distributed to all benefit recipients. Of course this is a gratitude that we are very grateful for, the collaboration that we hope can be wider throughout the day of the year because indeed kindness must not stop,” said Etika.
The same thing was also conveyed by GM Corporate Communication Alfamart, Rani Wijaya who appreciated the existing collaboration. She also said that Alfamart was also present in social activities in the community.
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“We also emphasize that Alfamart as a community store that is present in the midst of the society, indeed we have a responsibility, we must be able to contribute to social activities like this. Thank you Alfamart for being partnered by NIVEA and Dompet Dhuafa. Hopefully this won’t stop, we are still intertwining, hopefully this will become a sustainable good synergy,” said Rani.
On this occasion, a symbolization of the distribution of assistance received by Teguh, a person with disabilities as well as a chairman of Yayasan Pelita Disabilitas Sejahtera Kota Serang, was also held.
“Alhamdulillah, yesterday in the month of Ramadan, we received parcels of basic food packages and also meals, thanks to Dompet Dhuafa, it was a donation from Alfamart and NIVEA. Hopefully your worship will be recorded in the afterlife, Allah will reward you for ease, health, of course sustenance and the fulfillment of your wishes. Thank you, hopefully there is more in the future. The hope is that if the people can walk and prosper through you, I’m sure, in syaa Allah, the reward will be heaven,” added Teguh.
Meanwhile, Steven Tan as Sales Director of PT Beiersdorf Indonesia hopes that this collaboration can continue to be established, so that kindness will continue to roll out to people in need.
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“I remember we multiplied all the good things with Alfamart, Beiersdorf and also Dompet Dhuafa. So well-done, I think NIVEA as a company which cares, we really look important, so I understand you share with us a valuable program that is sustainable, something we also look after this year. I believe as a business partner, we are a foreign company that wants to make profit. To contribute to the community of Indonesia, because I believe what we make money from, we also want to spend on our consumers. So hopefully more things will happen and there will be more charities working together.” said Steven in his remark.
Dompet Dhuafa itself as an intermediary of kindness has been managing zakat funds, infaq, alms, CSR and other humanitarian funds for 30 years to be distributed to benefit recipients through 5 program pillars, they are Economy, Social, Education, Health, Da’wah and Culture. Dompet Dhuafa also contributes to eradicating poverty in Indonesia. As of March 2022, Indonesia has reached 26 million poor people and Dompet Dhuafa has helped approximately 2.9 million people from the funds distributed.
“Dompet Dhuafa, next July, we will be 30 years old, we always contribute when there are humanitarian issues and disasters. So the allocation of zakat, infak, alms funds that we receive from you are all allocated to help the community through empowerment programs in accordance with local wisdom in their respective regions,” continued Etika. (Dompet Dhuafa/Anndini)