JAKARTA — Eid al-Adha 1444 H is approaching, therefore Dompet Dhuafa continues to strive to revive kindness, one of which is by launching Program Tebar Hewan Kurban (THK) 2023 (the 2023 Sacrificial Animal Stocking Program). This program has been running for 29 years in serving people in remote parts of the country, so that they get equal distribution of sacrificial meat on the Eid.
In line with that, Dompet Dhuafa held a gathering with influencers as well as the media, entitled “Meat & Meet, Satu Kurban Banyak Kebaikan” (Meat & Meet, One Sacrifice Much Goodness) in collaboration with Hanamasa which took place at Hanamasa Lenteng Agung, Jl. Lenteng Agung Raya No. 17, Jagakarsa, South Jakarta. This event took place on (14/06/2023), starting from 11.00 AM to 2.00 PM local time, with a series of activities full of meaning and kindness energy.
The purpose of this activity is to collaborate with influencers and media partners to participate in conveying information of kindness by bringing up the #SatuKurbanBanyakKebaikan to the wider community. It is hoped that with this syiar, there will also be more benefit recipients of Program Tebar Hewan Kurban this year, to remote parts of the country.
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This is as explained by Prima Hadi Putra as Director of Communication, Technology, and Governance of Dompet Dhuafa who was also present in this activity.
“The goal is to continue to socialize the THK Dompet Dhuafa Program, telling them (influencers and the media) about the concept of sacrifice in Dompet Dhuafa and what benefits the community receives. The hope is that this event can create engagement, considering that these influencer friends have potential through social media channels, so that the kindness that Dompet Dhuafa strives for can continue to roll,” said Putra.
In collaboration with PT Adi Boga Cipta or Hanamasa which has received halal certification since September 2022, Astri, one of the Hanamasa Management Team, also expressed her hopes.
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“Hopefully, the collaboration can continue so that more friendships and other collaborations of kindness are made,” said Astri.
Suci N Qadarsih as General Manager Marketing Communication of Dompet Dhuafa in her remark explained, Dompet Dhuafa would like to invite influencer friends and media to broadcast again the Program Tebar Hewan Kurban (THK).
“Maybe you only know that if we want to sacrifice, we buy animals from traders or farmers and then sacrifice them at local mosques. However, in Dompet Dhuafa, not only sacrifice, but we also distribute it to remote parts of the country,” explained Suci.
Furthermore, Mariatul Kibtiah, as person in charge of THK 2023 in the sharing session, explained more about the Sacrificial Animal Stocking Program to influencers and media partners who were present. That in Dompet Dhuafa, sacrificial animals really go through a thorough Quality Control process, so that it can be ascertained that sacrificial animals have met the requirements, both in accordance with Sharia standards and Dompet Dhuafa standards.
Also read: Mitra THK Apresiasi Sistem KIS Kurban Dompet Dhuafa: Sangat Memudahkan
“This year we’re targeting approximately 32,000 doka equivalents. Therefore, Dompet Dhuafa cannot run alone and needs to collaborate with various parties. Today, alhamdulillah, we can collaborate with the influencer friends, hopefully we can broadcast with the expertise and ability of yours to be able to spread the Dompet Dhuafa Sacrificial Animal Distribution as much as possible, so that more donors sacrifice, more and more benefit recipients will receive sacrificial meat distribution later,” Lia explained.
Director of Mobilization & Resources of Dompet Dhuafa, Etika Setiawati who was also present at this gathering said, “Hopefully this message can be widely and massively accepted by the community, so that more people will contribute to THK Dompet Dhuafa. Where one of the goodness that can be obtained by the community is that the sacrifices are distributed to all remote parts of the country.
“By buying sacrificial animals at Dompet Dhuafa, we have also empowered local farmers and this is one form of Ziswaf fund management which is managed trustfully by Dompet Dhuafa,” concluded Etika.
Likewise conveyed by Kanya Cittasara, an influencer who was present at this gathering. “Hopefully this year, the target of Tebar Hewan Kurban Dompet Dhuafa will be achieved, it can reach 29 provinces in Indonesia even to remote areas, so that all Indonesian people can also enjoy sacrificial meat on the holiday evenly,” said Kanya.
On this occasion, influencers and media present were also allowed to eat Hanamasa dishes. This moment also becomes a reflection that we can easily consume meat, even on ordinary days. Therefore, the influencers and media partners present were also expected to spread the blessings of Eid al-Adha later, so that our brothers and sisters in remote areas can enjoy sacrificial meat dishes as well. In addition, the event was also enlivened by a series of snack bouquet workshops guided by Ruang O. (Dompet Dhuafa/Awalia Ramadhani)